Innovate UK KTN - Brand & Identity

Description

Innovate UK KTN exists to connect innovators with new partners and new opportunities beyond their existing thinking - accelerating ambitious ideas into real-world solutions. KTN has a network of over 46,000 unique organisations and 234,000 innovators. KTN is part of Innovate UK - the UK's innovation agency. KTN is seeking a communications agency to support brand and identity projects. As the company transitions to Innovate UK KTN, it needs to re-establish its position within the innovation landscape, build brand awareness and reinforce messaging to internal and external audiences. This request for quotation is to invite suppliers to quote for support on brand and identity projects. 2.1. Build brand awareness through strategic content creation and messaging development. 2.2. Support Innovate UK, KTN and EDGE establish and communicate their products and services and position within the innovation landscape. 2.3. Work alongside KTN's Online Experience Team to improve user journeys and maximise KTN's reach. 2.4. Support the development of sub-brands and event identities. 2.5. Create core templates and assets for internal and external use. 2.6. Help inform internal staff, include KTN's Executive Team on any identity changes and be there to support KTN's Reach and Engagement Team in the development of marketing material when required. 2.7. Work alongside KTN teams to analyse the success of strategic and corporate communications content and help refine our approach to brand awareness and recognition. This tender is to procure a 12-month retainer. Projects and deliverables will be identified on an ongoing basis. KTN requires a quote for services including, but not limited to, rates for digital design, content production, strategic guidance, copywriting, and client servicing. Budget: up to 80,000 + VAT Please note that the budget is not committed to the supplier if the contract is secured. Submission Please provide the information requested in the Tender Notice to chloe.emery@ktn-uk.org by 17:00, 28th April 2022 at the latest. Submissions will be assessed on an ongoing basis until this date. Shortlisted suppliers will be invited to pitch to KTN before a final decision is made. These pitches are expected to take place w/c 2nd May 2022.

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