UCLan - Provision of National & Broadcast Media Relation Services

The University of Central Lancashire requires the assistance of an external PR agency to support the proactive and reactive national and broadcast media relations activity for between 1 April 2021 to 31 March 2023 with an option to extend for 24 months The University requires a PR agency to support the following areas; - the proactive generation of national, international and broadcast media coverage - assistance with reactive statements when required - crisis management support (including out of hours) - profile raising of the new Vice-Chancellor - provision of media training - strategic PR planning - provision of monthly evaluation, planning and status reports - ad hoc capacity support which may include occasional stories just targeted at regional and trade media or copywriting support for citations