# GOV\.UK Brand Refresh User Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Government Digital Service](/buyers/government-digital-service/contract-awards)
- Contract winner: LNET Digital
- Award value: £99,950
- Tender value: £99,950
- Award date: 20 March 2024
- Published: 7 May 2024
- Contract start: 20 March 2024
- Contract end: 19 March 2025
- Stage: awarded
- Procurement category: goods
- Notice ID: 4664e8c1-45fb-4d27-ab1f-a1793c297052-746874
- OCID: ocds-b5fd17-a141579a-9845-4850-90fb-54694daf10a7

## Description

The purpose of this competition is to procure an experienced supplier or suppliers to provide best-in-class research and insight that will inform the development of a new brand identity for GOV\.UK\. This new brand identity must appeal to the broadest possible audience, and enable the brand to expand into new channels and services\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4664e8c1-45fb-4d27-ab1f-a1793c297052-746874)