# National Marketing Campaign Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Office for National Statistics](/buyers/office-for-national-statistics/contract-awards)
- Contract winner: M&C SAATCHI PR LIMITED
- Award value: £1,000,000
- Tender value: £1,000,000
- Award date: 1 September 2026
- Published: 17 September 2026
- Contract start: 7 September 2026
- Contract end: 6 September 2029
- Stage: awarded
- Procurement category: services
- Notice ID: bf14511d-8b0b-4393-8b10-983d7f3a27ad-914538
- OCID: ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39

## Description

The Office for National Statistics is looking for an innovative and creative communications supplier to encourage a missing generation of 18-34s to respond to its surveys, in a game-changing effort to overcome declining survey participation\. The supplier will use its expertise to develop a campaign strategy that speaks to this hard-to-reach group using a range of highly targeted and broadcast media\. This is a vital ONS campaign that will not only aim to increase survey participation and trust in the ONS, but learnings will also be used to inform future campaigns and lead into Census 2031 planning and campaign development\. The supplier should have an in-depth understanding of how to engage with 18-34-year-olds and a track record of successful behaviour change campaign, particularly amongst this age group\. The Contract will be for an initial 1-year period with an option to extend in 1 yearly increments reviewed on an annual basis\. \(1\+1\+1\) The maximum contract value is £1,000,000\. The Contract was offered under Government Commercial Agency Communications Marketplace DPS - Agreement ID: RM6124 these will be the Terms and Conditions which will govern any resultant Contract\.

## Related contract awards

- [Social Surveys AI Adoption Support Services](/contracts/ocds-b5fd17-63ff620c-a766-4f4b-b590-174f534e9df3): Office for National Statistics
- [Training Platform for Census 27 Field Staff](/contracts/ocds-b5fd17-c166f9c5-c745-40b4-9a82-0f12889bad29): Office for National Statistics
- [Provision of Methodological Research Services](/contracts/ocds-b5fd17-0d8a64f7-a97e-4450-9796-54b75dbdf71f): Office for National Statistics

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/bf14511d-8b0b-4393-8b10-983d7f3a27ad-914538)