# TRAS3118 - Refresh of the Transport User Personas

> A sourced UK public sector contract award published by DfTc - Department for Transport.

## Key facts

- Buyer: [DfTc - Department for Transport](/buyers/dftc-department-for-transport/contract-awards)
- Supplier: IPSOS \(MARKET RESEARCH\) LTD
- Award value: £500,000
- Tender value: £500,000
- Award date: 24 August 2026
- Published: 24 August 2026
- Contract start: 17 August 2026
- Contract end: 16 August 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 2334fddc-16e8-4c81-9ba9-2a76a114409b-911897
- OCID: ocds-b5fd17-a35b86f3-8f00-467a-9c8e-9a6d6e862ffe

## Description

The Transport User Personas were launched in 2023 and directly supports tailored policy-making and communications\. We will undertake a refresh of the Transport User Personas to support the department's Improving Journeys for People strategic outcome\. The refresh will provide updated analysis and tools for the persons and the work will involve: - Updating the data - Adding new aspects of transport e\.g\. road safety behaviour, freight and aviation and maritime - Increasing coverage of rural areas - Refreshing the appearance of the personas and outputs - Introducing some chatbot-style functionality to make the tool more interactive e\.g\. helping users to identify which personas are most important for policy questions\. The project will take about a year, concluding with the relaunch of the personas in September 2027\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2334fddc-16e8-4c81-9ba9-2a76a114409b-911897)