Digital Customer Experience and Optimisation Design Services

Description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. Summary of Key Requirements • Analysis • Journey Mapping • Journey Design • Digital Maturity • Design Standards • CRM Optimisation • CRO Optimisation • SEO and Content Optimisation Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download: https://in-tendhost.co.uk/openuniversity/

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