# Digital Customer Experience and Optimisation Design Services

> A sourced UK public sector contract award published by OPEN UNIVERSITY\(THE\).

## Key facts

- Buyer: [OPEN UNIVERSITY\(THE\)](/buyers/open-university-the/contract-awards)
- Published: 5 May 2021
- Contract start: 3 November 2021
- Contract end: 2 November 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: f523dc9b-7990-42c2-ab07-def2af41763b-433961
- OCID: ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933

## Description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions\. Summary of Key Requirements • Analysis • Journey Mapping • Journey Design • Digital Maturity • Design Standards • CRM Optimisation • CRO Optimisation • SEO and Content Optimisation Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire\. All tender documents are available to view and download: https://in-tendhost\.co\.uk/openuniversity/

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f523dc9b-7990-42c2-ab07-def2af41763b-433961)