# Persona Development

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [HS2](/buyers/hs2/contract-awards)
- Contract winner: Liverwork Studio Ltd
- Award value: £36,500
- Tender value: £36,250
- Award date: 13 April 2017
- Published: 8 May 2017
- Contract start: 20 April 2017
- Contract end: 26 May 2017
- Stage: awarded
- Procurement category: services
- Notice ID: f9e25f2f-3afb-4701-a489-e3aac356ad98-145742
- OCID: ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837

## Description

HS2 Ltd has awarded a contract to engage a Supplier to develop customer personas\. The Supplier will work collaboratively with HS2 Ltd\.'s Customer Experience team and develop a set of personas that, as a collection, represent the future HS2 customers\. These personas will be based on the existing research obtained by HS2 Ltd and, at the end of this one month engagement, they should enable the company to both develop and test concepts, designs and service offer proposals\. They should also enable HS2 Ltd staff members and supply chain to empathise with the customers of the future, and their needs\. Following a sub-OJEU open competition advertised via the Contracts Finder website \(see previous opportunity notice at: https://www\.contractsfinder\.service\.gov\.uk/Notice/5043152a-2957-4764-8eb8-9ac2d46cd62a\) the contract has been awarded to Livework Studio Ltd\.

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- [Commercial Assurance Services 2025](/contracts/ocds-b5fd17-78b9e821-121d-4931-91eb-727446b43286): HS2
- [Stakeholder mapping and engagement to support HS2 Reset communications and engagement](/contracts/ocds-b5fd17-34049533-3d3c-4721-8338-19232f319414): HS2

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f9e25f2f-3afb-4701-a489-e3aac356ad98-145742)