# GB-London: BTA891 Measuring the Value of VisitBritain's Commercial Partnerships

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £50,000
- Published: 2 January 2018
- Planned start: 2 February 2018
- Planned end: 1 February 2021
- Stage: open_tender
- Procurement category: services
- Notice ID: c96d74fd-ea6e-45e4-807a-60f9d5696f75-189248
- OCID: ocds-b5fd17-a5549d64-c9d9-473c-9bd8-4c2564960b5b

## Description

For many years, we have worked with a range of commercial partners, typically transport providers \(airlines, ferries\) and tour operators and OTAs such as Expedia, STA or Cox & Kings\. In the past, the role of partnerships was primarily seen as one of extending our organisation's marketing reach, both by increased campaign and media purchasing power in conventional marketing activity \(typically equally matched financial contributions\), but also through access to the partner's owned channels which we would not otherwise had access to - website, CRM, PR etc\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c96d74fd-ea6e-45e4-807a-60f9d5696f75-189248)