# GB-Southampton: National Mapping Services Segmentation and Persona Development

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Ordnance Survey](/buyers/ordnance-survey/contract-awards)
- Tender value: £100,000
- Published: 14 October 2021
- Planned start: 23 November 2021
- Planned end: 23 November 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: f25a3650-e636-4554-a1d8-682a90af4826-476796
- OCID: ocds-b5fd17-a78e723f-eec0-486f-89ac-b0ed2386df50

## Description

Ordnance Survey's National Mapping Services \(NMS\) division has a mission to: be essential to our customers, empowering the nation through world-leading location expertise\. OS is seeking a strategic research agency that can scope requirements for an actionable segmentation and create a segmentation and personas that helps the business understand our customers' needs and requirements\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [Catering and Hospitality Services for Ordnance Survey - AWARD](/contracts/ocds-b5fd17-5fbc4a3b-6657-4608-8f2c-f979a00498de): Ordnance Survey
- [Facilities Management Services at Ordnance Survey 2026 - AWARD](/contracts/ocds-b5fd17-946eaf73-a12f-47b7-beb0-4384c7689edd): Ordnance Survey
- [EV Fuel Cards for BUS Vehicles - AWARD](/contracts/ocds-b5fd17-a2ea023a-6438-480d-8b34-f65997e15df7): Ordnance Survey

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f25a3650-e636-4554-a1d8-682a90af4826-476796)