Support for AHDB global reputational work for meat and meat products

This award notice for an STA involves the positioning of the UK as a supplier of high-quality meat products also encompasses the UK's world leading bovine, ovine and porcine genetics, and this area of work positions the UK in targeted markets and events as the go to source for high quality livestock and genetics which in-turn supports AHDB's global reputation work for meat and meat products. While, internally we do not have sufficient resource to deliver this on the ground, we successfully collaborate with the British Livestock Genetics, the UK Trade Access Group and the British Pig Association to deliver the coordinated programme on the ground, in terms of trade show participation and important high-level inward missions to showcase the UK agri sector. This partnership works closely with our Department for Business & Trade and our International Embassy network.