Marketing Support for Specialist Skills Support Programme

The College is seeking to appoint a marketing and communications provider to assist with SME and Participant engagement with the Specialist Skills Support Programme in order to successfully achieve Programme Output targets.

The Specialist Skills Support Programme is part funded by the European Social Fund (ESF) as part of the European Structural and Investment Funds (ESIF) Growth Programme 2014-2020.

The successfully appointed provider will be required to: o develop and implement a 'brand' for the programme including the logo o develop an integrated marketing plan o undertake initial marketing activities

Marketing activities could include: o promotional / launch events o design and print of marketing material to generate leads o creation and distribution of press releases to relevant media and stakeholders o social media channel management and creation o joint (LEP/Growth Hub) digital newsletters to the YNYER employer network o creation, authoring and promotion of case studies

This list is not exhaustive, and suggestions for additional marketing activity are expected

Additional information: All applications to be submitted through https://in-tendhost.co.uk/calderdale/aspx/Home

Funding Type (WEFO or EU) : EU

Funding Description

Specialist Skills Support Programme (York, North Yorkshire & East Riding)

Is a Recurrent Procurement Type? : No