# BTA1500 - Global Airline Partner Framework Agreement

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority t/a VisitBritain/VisitEngland](/buyers/british-tourist-authority-t-a-visitbritain-visitengland/contract-awards)
- Contract winner: British Airways
- Award value: £27,000,000
- Tender value: £27,000,000
- Award date: 27 August 2021
- Published: 17 September 2021
- Contract start: 1 September 2021
- Contract end: 31 August 2024
- Stage: awarded
- Procurement category: services
- Notice ID: cfc35d5b-9d75-4361-8914-2155d6b2044d-469630
- OCID: ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d

## Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier\. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible\. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives\. The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs\. A maximum of £4\.5m is available from VisitBritain to be matched in this way through 31st March, 2022\. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals\. The value of the framework agreement \(if all extension options are exercised\) is £27,000,000 \(total contribution from VisitBritain & the Airline Carrier\), however the contribution \(spend\) from VisitBritain is capped at £4\.5m per year

## Related contract awards

- [BTA2177 - Analytics 360 with GA4 Properties](/contracts/ocds-b5fd17-dbbc3d75-241a-49b4-8357-e5145eb5bd5f): British Tourist Authority t/a VisitBritain/VisitEngland
- [BTA2229 - Data & Analytics Platform Architecture and Change Assurance service](/contracts/ocds-b5fd17-c5f5c5b2-2d5e-4366-8028-b7c5fc5516a8): British Tourist Authority t/a VisitBritain/VisitEngland
- [BTA2211 PaloAlto Prisma VPN Service](/contracts/ocds-b5fd17-9039eeea-5db0-4c1f-8857-c004fc52f9c4): British Tourist Authority t/a VisitBritain/VisitEngland
- [AAIB A320 MCDU, reports and BITE Training](/contracts/ocds-b5fd17-19626500-47a3-4c49-875b-5b296151551c): DfTc - Department for Transport
- [British Airways](/contracts/ocds-b5fd17-61c0d2b7-f0fc-4274-8d8c-d6e36dc4f0d2): Department of Health and Social Care \(DHSC\)
- [British Airways](/contracts/ocds-b5fd17-cfe02ad1-534b-4edf-b497-8c61c431e418): Department of Health and Social Care \(DHSC\)

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cfc35d5b-9d75-4361-8914-2155d6b2044d-469630)