GBC - Guildford Economic Regeneration Project (GERP) - Legal Services - AWARD

Guilford Borough Council ("The Contracting Authority") has recognised for some time that it needs to prepare and implement a strategy for Guildford's Economic regeneration otherwise it is very likely that there will be continued decline in its attractiveness to residents, business and visitors/shoppers due to the emergence of competition from local / other regional centres, the established changing pattern of retail and likely changes in economic activity trends which have started to emerge as a consequence of COVID-19. Guildford Borough Council's (GBC) aim is to improve the positioning of the town economically within the South East, UK and Europe through creation of a leading economic location that enables its businesses, institutions, and its community to thrive through regeneration of a town so that it can capture the opportunities and meet the challenges of the 21st Century.