# Socio Demographic GIS Software

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Driver & Vehicle Licensing Agency](/buyers/driver-vehicle-licensing-agency/contract-awards)
- Contract winner: Marketing Metrix
- Award value: £36,400
- Tender value: £36,400
- Award date: 25 April 2016
- Published: 18 November 2016
- Contract start: 3 June 2016
- Contract end: 2 June 2018
- Stage: awarded
- Procurement category: services
- Notice ID: 17e65322-11b3-4520-a6d2-6d0ff138ef4e-96859
- OCID: ocds-b5fd17-ab55aa46-adc9-11e6-9901-0019b9f3037b

## Description

To provide UK postcode level geo-demographic classification licence built from census and a range of consumer and commercial datasets that will enable effective discrimination between customer groups, to assist in segmentation, prospect targeting, market analysis and geographic catchment planning/analysis

## Related contract awards

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- [PS/23/167 - Provision of Socio Demographic Data](/contracts/ocds-b5fd17-2ffb438f-0cef-4ad1-acba-5f5d4912496f): DVLA - Driver & Vehicle Licensing Agency
- [Provision of Socio Demographic Data](/contracts/ocds-b5fd17-64fa76c4-23f2-4b45-acb2-ac235deebae7): Driver & Vehicle Licensing Agency
- [UK SBS PS18187 Data Rental](/contracts/ocds-b5fd17-3ec6618e-878c-4bfa-a62e-9b99da448870): UK SHARED BUSINESS SERVICES LIMITED

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/17e65322-11b3-4520-a6d2-6d0ff138ef4e-96859)