# Creative Solutions Call Off Agreement

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Crown Commercial Service](/buyers/crown-commercial-service/contract-awards)
- Contract winner: [M & C Saatchi UK Ltd](/contract-winners/m-c-saatchi-uk/public-sector-contract-awards)
- Award value: £250,000
- Award date: 8 April 2016
- Published: 18 November 2016
- Contract start: 29 February 2016
- Contract end: 28 February 2017
- Stage: awarded
- Procurement category: services
- Notice ID: e21a90ae-c7d8-4a45-840e-6d6f826fd76a-96945
- OCID: ocds-b5fd17-ac0619e9-adc9-11e6-9901-0019b9f3037b

## Description

DWP appointed a creative agency to; develop a creative proposition and approach \(designing a ‘look and feel’ for a new marketing campaign\), develop key messages and refresh the Disability Confident branding\. The aims for the 2016/17 phase of the campaign are to: Reinvigorate the campaign, build awareness of and ramp up both support and positive sentiment for DWP aims and the Disability Confident brand\. Challenge the perceptions and attitudes of employers – in particular SMEs - and increase the belief that employing and/or retaining a disabled person is something their business could do easily\. Encourage employers of all sizes to register for Disability Confident online, complete a self-assessment, and get access to the help, support and tools that will enable them to improve how they attract, recruit and retain disabled people in their business\.

## Related contract awards

- [Construction Professional Services](/contracts/ocds-b5fd17-ef9d53d6-d412-4bf4-a5cc-856df493e69d): Crown Commercial Service
- [Audit and Assurance Services Two \(A&AS2\)](/contracts/ocds-b5fd17-134ddb7b-5d67-4256-819f-96af62f09e23): Crown Commercial Service
- [The Provision of Workday Licences](/contracts/ocds-b5fd17-bf5442b9-cd6a-45f9-8b27-72a80f29e560): Crown Commercial Service
- [Provision of Strategic Advertising and Creative Agency](/contracts/ocds-b5fd17-e0021cbb-a7a6-4642-974e-a44e29617690): Crown Commercial Service
- [Bringing an Admin-Based Census to Life](/contracts/ocds-b5fd17-ff4a786e-8fd1-4d48-b9ae-ee503e52d137): Office for National Statistics
- [Department for Business and Trade Marketing Creative Services International](/contracts/ocds-b5fd17-a8280f38-e893-42eb-ae41-b772eececdee): Department for International Trade

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e21a90ae-c7d8-4a45-840e-6d6f826fd76a-96945)