Tri-Service Merchandising

The current Tri-Service Merchandising Services contract is due to expire on the 31st July 2023. This contract appoints an agent to act on MOD's behalf to find commercial exploitation opportunities for its trademarks and brands. DIPR has a direct delegation from Secretary of State for Defence to ensure protection of MOD names, insignia and logos through trademark rights. Without a merchandising service, trademark use cannot be established, and, under the Trade Mark Act 1994, trademarks can be revoked for non-use. Therefore, DIPR has a key responsibility to ensure ongoing use of MOD trademarks through merchandising. The merchandising programme is also a key tool used by DDC to raise brand awareness in respect of the UK Armed Forces and brings significant revenue into the department in the form of license royalties. These benefits will be lost if a merchandising services contract is not maintained.