Media Monitoring and Evaluation and Related Services

Requirements

The core services the CMA require are:

• Press Monitoring - monitoring of specified keywords and topics within print content; • Online Monitoring - monitoring of news website content that includes specified keywords and topics – including monitoring of non-written content such as infographics and imagery; • Social Media Monitoring - monitoring of social media content on feeds including, but not limited to, Twitter, LinkedIn or Facebook; • Broadcast Monitoring - monitoring content on television, radio and web broadcasts that includes specified keywords and topics; and • Human-driven Evaluation and Analysis - the evaluation and analysis of the results of monitoring through human review.

The optional services the CMA require are:

• Automated Evaluation and Analysis – automated assessment of the media monitoring results data

• Forward Planning Database - providing Contracting Bodies with an understanding of future news and events, so they can plan ahead;

• Journalist Contact Database – a database listing journalists, their contract details and their sector of interest thus enabling Contracting Bodies to make contact with a journalist of potential interest