# PROVISION OF CREATE CENTRAL SKILLS ACCELERATOR MARKETING PARTNER - Contract Award Notice

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Midlands Combined Authority](/buyers/west-midlands-combined-authority/contract-awards)
- Contract winner: Samantha Thodhlana
- Award value: £60,000
- Tender value: £60,000
- Award date: 30 November 2023
- Published: 3 January 2024
- Contract start: 1 December 2023
- Contract end: 31 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 51cd40b8-be46-4afb-b6c2-5a057e995436-710773
- OCID: ocds-b5fd17-ad974cb7-c181-4ad2-93e5-ac50338f4fed

## Description

Create Central wishes to commission a marketing freelancer or agency to work alongside an events company and training providers to deliver marketing campaigns that will focus on attracting applicants to the Skills Accelerator training programmes and Skills Accelerator supporting events\. The marketing must ensure that our Skills Accelerator opportunities reach the intended audience and that all Create Central Skills Accelerator opportunities have a consistent look and feel that identifies them as part of the West Midlands Skills Cluster\. With this in mind, we must reach all areas of the West Midlands, so we cannot exclusively target Birmingham\. The appointed supplier will be required to work closely with Create Central \(including the in-house social media accounts manager\) and our specialist Outreach and Engagement Partner, who will provide a clear strategic approach and open networks for all suppliers to support the delivery of marketing and events for the programme\. This will involve both online and non-digital marketing\. For example, it might involve identifying and engaging influencers to access their networks and ensure we are not just reaching 'the usual suspects'\.

## Related contract awards

- [PRT-TfWMBF-ESG-2026-0006](/contracts/ocds-b5fd17-c0f09ad5-fef0-4be0-bba7-1c53aa0f7b0d): WEST MIDLANDS COMBINED AUTHORITY
- [Transport for West Midlands - Consultancy Support - Project Manager](/contracts/ocds-b5fd17-8e68e27b-2c56-44ad-b568-e893b54a8d95): WEST MIDLANDS COMBINED AUTHORITY
- [Eunice Angmortey- FDAR- Senior Commercial Manager](/contracts/ocds-b5fd17-4013ad28-1a92-46dd-a5aa-eadbcb991ffb): West Midlands Combined Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/51cd40b8-be46-4afb-b6c2-5a057e995436-710773)