# WRAP Behaviour Change Brands and Campaigns

> A sourced UK public sector contract award published by Waste & Resources Action Programme.

## Key facts

- Buyer: [Waste & Resources Action Programme](/buyers/waste-resources-action-programme/contract-awards)
- Supplier: Radley Yeldar Limited
- Award value: £9,166,666
- Tender value: £9,166,666
- Award date: 18 March 2020
- Published: 11 June 2020
- Contract start: 1 April 2020
- Contract end: 31 March 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 87a840e2-5d98-44f0-b068-96d5e41a5bad-363557
- OCID: ocds-b5fd17-afb99aff-3a13-4e82-9630-fae0063a7a68

## Description

WRAP's behaviour change brands are a core part of the way we engage with individuals to drive behaviour change in our priority areas of food; plastics; textiles; and resource management\. Once appointed we will require agencies to develop and deliver creative ideas, concepts, campaigns and cost models against specific requirements over the contract duration\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/87a840e2-5d98-44f0-b068-96d5e41a5bad-363557)