# Brand Strategy

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Coventry University](/buyers/coventry-university/contract-awards)
- Contract winner: Strategy by Design
- Award value: £60,150
- Tender value: £60,150
- Award date: 22 May 2022
- Published: 24 August 2022
- Contract start: 23 May 2022
- Contract end: 11 May 2023
- Stage: awarded
- Procurement category: services
- Notice ID: cb3f2590-f994-4e59-93ac-86f2bd649213-566525
- OCID: ocds-b5fd17-b214f375-c617-4ed8-b00f-9b320323ed72

## Description

To achieve a compelling, authentic and sustainable brand strategy that focuses on a distinctive brand positioning and clarity of overall brand architecture\.

## Related contract awards

- [Provision of Construction Consultancy Services](/contracts/ocds-b5fd17-972b63e8-ee34-414f-a93f-cd1ab3455a81): Coventry University
- [Call off from SUPC Books, eBooks and associated framework](/contracts/ocds-b5fd17-a8de5b3b-c52a-4da0-a091-eac15d59628d): Coventry University
- [IT EQUIPMENT AND SOFTWARE FOR OFFICE FOR STUDENTS PROJECT](/contracts/ocds-b5fd17-23dfee22-778b-4e7d-8a20-0ef6e785c89d): Coventry University

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/cb3f2590-f994-4e59-93ac-86f2bd649213-566525)