# Human rights audiences and messaging

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [EQUALITY AND HUMAN RIGHTS COMMISSION](/buyers/equality-and-human-rights-commission/contract-awards)
- Contract winner: Communicate Research
- Award value: £48,240
- Tender value: £48,240
- Award date: 6 October 2017
- Published: 23 October 2017
- Contract start: 9 October 2017
- Contract end: 18 December 2017
- Stage: awarded
- Procurement category: services
- Notice ID: e253965f-4eaf-47ee-8798-897852806d08-177706
- OCID: ocds-b5fd17-b399ab6f-7ce2-45f9-990c-3a805048e02b

## Description

Research project into attitudes towards human rights in Great Britain\. The project includes: 1\) A literature review of the existing evidence base on attitudes and messaging about human rights; 2\) Quantitative research providing up-to-date segmentation of the population according to their attitudes towards human rights\. This segmentation should take into account both traditional demographic profiles, and provide insight into different attitudes and values\. 3\) Qualitative analysis of the impact of different messages in persuading those who are 'conflicted' to feel more positively about human rights\. There should also be an assessment of which specific elements of these messages have the greatest impact in making respondents feel more favourably towards human rights, and behavioural insights into what would motivate different groups to take action to support human rights\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e253965f-4eaf-47ee-8798-897852806d08-177706)