Tender notice
BTA1191 - Brief for Tender for VisitBritain US Trade Distribution Partnerships
Notice details
- Published
- Category
- services
- Buyer region
- London
- Source
- View official notice
Public buyer
Public buyer
British Tourist AuthorityTender valueNot disclosed
- Planned startAs published in the notice
- Planned endAs published in the notice
Work description
VisitBritain wants to work with two travel-trade distribution partners, in the USA, in order to promote regional and seasonal travel to Britain with a key focus on England followed by Scotland and Wales. The aim of this partnership is to drive incremental business from the USA's top performing States into regional Britain stimulating off-season travel and to address the Brand, Market and Audience challenges.
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