(NU/1589-18) Purchasing of Clearing placements on websites

Description

We are seeking to appoint a supplier to provide paid for profile listings and other Clearing related advertising on third party websites owned by IDP. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites in relation to the Clearing period between July and August 2021. The supplier specifically is required to provide the following services and experience, within a budget of: 1) A premium paid for Clearing profile on the website whatuni.com 2) A premium paid for Clearing profile on the website completeuniversityguide.co.uk 3) Enhanced search presence (Featured University placements) on completeuniversityguide.co.uk for UK visitors during the defined Clearing period (July and August 2021) 4) Enhanced search presence (Sponsored listing placements) on whatuni.com for UK visitors during the defined Clearing period (July and August 2021) for terms relating to the following subject areas: 5) Provide campaign attribution and KPI measurements for activity relating to the paid activity on each site 6) Provide regular insight into industry best practice, trends and future placement opportunities. 7) Provide a single Account Manager for updating and managing the placements

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