NML Alphonse Mucha: In Quest of Beauty Media Brief

National Museums Liverpool is looking to commission a media agency to manage the planning, purchasing and production of media assets as part of the marketing campaign to promote the upcoming exhibition Alphonse Mucha: In Quest of Beauty at the Walker Art Gallery, Liverpool. The exhibition runs 16 June to 29 October 2017.

The media plan will support National Museums Liverpool's marketing plan and will aim to: • Drive footfall to the Walker Art Gallery and the Mucha exhibition • In achieving the above, generate ticket sales to the exhibition to hit designated targets and generate income for National Museums Liverpool • Broaden awareness of the Gallery and exhibition, and continue to diversify the venue's visitor profile to encourage UK-wide visits in addition to a local audience • Engage with audiences beyond the gallery's walls; bringing content to the museum's new and existing audiences across the venue's digital channels.

The key objectives of the exhibition are to increase visitor numbers to the Walker, by meeting the proposed exhibition target, and to raise the Walker's profile as a gallery with internationally-renowned collections and an excellent exhibition programme.

• To meet visitor/ conversion rate and income generation targets. • To grow NML's membership base. • To engage visitors with the gallery through growth in social media followers and email database subscribers. • To raise the profile of NML's collections, locally, nationally and internationally through the quality of its exhibits. • Diversify the visitor profile of WAG and work to attract increased number of visits from those aged 35 - 55yrs.

A full description and instructions for tender responses are contained within the attachments