Website Redevelopment

The National Army Museum is working to transform its digital offer. As a first step in this change, the Museum wishes to appoint a suitably qualified and experienced company to create its new website.

The new website is a vital part of the Museum’s vision to create a modern and relevant 21st-century museum. Integral to the project, we will be launching a wholly new brand into the sector, a brand that seeks to stretch the role of the Museum to one of civic engagement.

We very much see our new website as the main communications vehicle through which we will spark conversations with local, national and international audiences and engage them in dialogue about our many stories. Our aim is to encourage engagement and discussion; not simply disseminate information. We want to be able to tell and share stories across multiple formats, enabling circulation rather than just distribution, and be more efficient in a digital environment. Moreover, we want to include strong visual narratives that can be told in/on the website and other media.

We are a Museum whose story is both historic and of the moment. Not a day goes by without our story being in the press or on television; this is a very unique and special position and one that we want to maximise to grow civic engagement with our work.

We are looking for a company with a proven understanding of digital engagement in the cultural, heritage and commercial sectors and who share our bold vision. You will need to demonstrate an awareness of the challenges inherent in balancing the need to deliver value-based content with income generating opportunities and driving support. Ideally, you will also have an affinity for our purpose and our story.