# CETE080 Social Media, PR and Marketing Plan

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Derbyshire County Council](/buyers/derbyshire-county-council/contract-awards)
- Contract winner: Fred Marketing Ltd
- Award value: £27,000
- Tender value: £27,000
- Award date: 23 December 2019
- Published: 3 January 2020
- Contract start: 1 January 2020
- Contract end: 30 June 2020
- Stage: awarded
- Procurement category: services
- Notice ID: bc52fc94-79e2-4ba6-9854-b94626b57553-334960
- OCID: ocds-b5fd17-b9721360-717f-4f88-a11e-67f5387acce0

## Description

This tender opportunity will: • build on the evidence base already established in the destination plan and through the VEC, and analyse current social media, PR and marketing activity • refine the proposition the 'countryside on your doorstep to explore on a bike' to create a strong brand for the programme area • produce a consultative social media, PR and marketing plan by engaging with partners and stakeholders to create: ­ a mission statement which includes a shared vision for the VEC to work towards ­appropriate methodologies to reach our target markets within 90 mins of the programme area ­a toolkit of promotional phrases and images that partners and stakeholders can use to promote the areas wider tourism offer and the skills to create and curate new and engaging content key metrics which can be used to measure success ­an appropriate management toolkit to track, analyse and optimise performance ­an action plan outlining how social media, PR and marketing activity can be maximised over the development of the VSCR, and specifically who will organise, implement and oversee the Social media, PR and marketing plan\.

## Related contract awards

- [PLACE089BX-H Mini Competition for Road Schemes](/contracts/ocds-b5fd17-1e491929-ad88-4f8c-a637-1bacae4aebb6): Derbyshire County Council
- [PLACE089CA-H Mini Competition for Road Resurfacing Scheme](/contracts/ocds-b5fd17-6b80b202-54bc-4c39-9ebb-640f4872b31b): Derbyshire County Council
- [CST304 Provision of Lone Worker Devices](/contracts/ocds-b5fd17-0a8014aa-ce8a-4e62-bb8d-e078a8f00629): Derbyshire County Council
- [Design work to the communications and marketing department\.](/contracts/ocds-b5fd17-dbcbb8d1-ba9c-4f7e-96c8-6f06b443eb84): Hull City Council
- [2389-21 Visit East Yorkshire \(VEY\) Tourism Marketing Service Autumn 2021](/contracts/ocds-b5fd17-ea89b96d-abf9-4701-8f1c-d7a0fffd3c5d): East Riding of Yorkshire
- [Airtime and creative package for the October Open Days](/contracts/ocds-b5fd17-2931084b-adc9-11e6-9901-0019b9f3037b): UNIVERSITY OF HULL

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/bc52fc94-79e2-4ba6-9854-b94626b57553-334960)