# GB-London: VB784 America Tourism Consumer Research

> A sourced UK public sector contract award published by VisitBritain.

## Key facts

- Buyer: [VisitBritain](/buyers/visitbritain/contract-awards)
- Tender value: £25,000
- Published: 14 February 2017
- Contract start: 7 March 2017
- Contract end: 6 March 2018
- Stage: open_tender
- Procurement category: services
- Notice ID: 8d702444-7ce3-46b1-a023-147b4e1680ef-130328
- OCID: ocds-b5fd17-ba0a6a80-5b4f-473a-a5e8-8667eb091d8e

## Description

America is the single most important source market in value terms and represents the second largest market for visitor numbers\. Visits and spend from America have grown over the last 5 years but still lag significantly behind the peak numbers recorded in 2000\. VisitBritain has aspirations to drive this continued growth but with relatively small budgets spread thinly across such a huge country we require specific market and consumer insights to help tailor marketing activities and efforts\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8d702444-7ce3-46b1-a023-147b4e1680ef-130328)