# UKAEA Branding Strategy and Branding Refresh

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [United Kingdom Atomic Energy Authority](/buyers/united-kingdom-atomic-energy-authority/contract-awards)
- Contract winner: The Yard Creative Ltd
- Award value: £40,000
- Tender value: £50,000
- Award date: 20 December 2023
- Published: 6 February 2024
- Contract start: 18 January 2024
- Contract end: 31 May 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 45078460-ea3a-4153-b4ac-e9a48c43434f-720920
- OCID: ocds-b5fd17-ba2fb074-62f4-4a1a-84dd-57ce1dbc4a84

## Description

UKAEA has identified the need for a brand refresh that connects strongly with the UK's Fusion Strategy - which looks to move it from a fusion science superpower to a fusion industry superpower\. With such ambitious plans, the UK hopes to lead the world on the commercialisation and deployment of this potentially world-changing technology\. Overarching goals of the UK Fusion Strategy include: • For the UK to demonstrate the commercial viability of fusion by building a prototype fusion power plant in the UK that puts energy on the grid, and, • For the UK to build a world-leading fusion industry which can export fusion technology around the world in subsequent decades\. The successful supplier will work with the internal comms team to deliver a new Branding Strategy and related services to support this requirement\. The delivery of the new strategy is required by March 2024\.

## Related contract awards

- [SBRI Competition Fusion Industry Challenges - Novel Concepts for Robust Diagnostics Systems, Sensing and Control](/contracts/ocds-b5fd17-4ca65c93-da99-4de7-a43a-afcbb86e40a8): United Kingdom Atomic Energy Authority
- [Isolation Transformers](/contracts/ocds-b5fd17-a9eef88c-f5d2-4da4-a421-1c112cfabcc4): United Kingdom Atomic Energy Authority
- [Employee Assistance Programme](/contracts/ocds-b5fd17-a2e8d11a-9970-43cf-9088-a4c30017882c): United Kingdom Atomic Energy Authority
- [City Occupiers and Investment Study](/contracts/ocds-b5fd17-2f2bf09f-f0b5-4468-abc8-e781e00a80f7): City of London Corporation

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/45078460-ea3a-4153-b4ac-e9a48c43434f-720920)