Contract award record
WHC - Campus West: data and conjoint analysis - AWARD
Notice details
- Published
- Category
- services
- Buyer region
- East of England
- Source
- View official notice
Public buyer and contract winner
Public buyer
Supply Hertfordshireawarded to
Contract winner
Baker Richards Consulting LimitedAward value£0
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
Campus West is an entertainment centre in Welwyn Garden City, managed by the borough council.
Campus West runs the Zebra Card offering discounts between 15% and 50% across the centre. The Zebra card is free and currently has approx. 17k active members (post GDPR).
We want to undertake a detailed analysis of our data which will allow for more evidence-based decision making, and use conjoint analysis to develop a solid evidence base, including understanding motivations behind membership purchase, and help us understand the optimum approach for reviewing our offer.