# GB-London: RBGKEW1192 Membership and Day Visitor Optimisation

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Royal Botanic Gardens, Kew](/buyers/royal-botanic-gardens-kew/contract-awards)
- Contract winner: Baker Richards Consulting Ltd
- Award value: £39,000
- Tender value: £39,000
- Award date: 23 June 2023
- Published: 10 July 2023
- Contract start: 26 June 2023
- Contract end: 31 October 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 08696727-495e-48d9-907c-cfec4edef1f5-661358
- OCID: ocds-b5fd17-bbba19a2-bb7c-4894-bb74-4e8f718c71da

## Description

Kew Gardens was on a significant visitor and membership growth trajectory pre-Covid\. Since the pandemic we have recovered some way but now have ambitious plans to accelerate visitor and member volume and income growth\. We want to work with an external consultant to identity options for where growth will come from, to suggest pricing for the next two years, how best to optimise day visitor versus membership growth for maximum income, and project realistic targets for both over the next 7 years\. The findings and recommendations should consist of membership pricing, product and benefits options along with day ticket pricing and its relationship to membership\. The report which needs to be delivered by the end of August will be used to inform a paper to our Executive Board and Board of Trustees in the early autumn\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [RBGKEW1398 - Fungarium Sequencing Project Phase 2](/contracts/ocds-b5fd17-d77de6aa-703c-4280-ac20-029d5ba74b2f): Royal Botanic Gardens, Kew
- [RBGKEW1378 - Market Research Framework](/contracts/ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8): Royal Botanic Gardens, Kew
- [GB-LONDON: RBGKEW1371 - Fungarium Sequencing Project Phase 1](/contracts/ocds-b5fd17-a0c99d0d-2a75-43f9-825f-8fdec2b96082): Royal Botanic Gardens, Kew
- [WHC - Campus West: data and conjoint analysis - AWARD](/contracts/ocds-b5fd17-bb7d9bc0-c92c-4a78-8343-a277303c7749): Supply Hertfordshire

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/08696727-495e-48d9-907c-cfec4edef1f5-661358)