London Recycles - audience insights

The London Waste and Recycling Board (LWARB) is seeking a provider to undertake research and deliver insights into our primary target audience for the London Recycles campaign: 18-34-year olds.

London Recycles is London's campaign to help residents recycle more effectively, no matter where they are in the capital. It is delivered through the Resource London programme, which helps London's waste authorities achieve recycling targets set by the Mayor of London and national government.

Full details (including an appendix showing current campaign messaging and some top-line evaluation results from the past two years) can be seen on the LWARB website:

https://www.lwarb.gov.uk/tender-opportunity-audience-insight-london-recycles/