# Surprising York Place Based Branding Agency Services

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [City of York Council](/buyers/city-of-york-council/contract-awards)
- Contract winner: Hem Des LLP
- Award value: £91,515
- Tender value: £100,000
- Award date: 28 February 2019
- Published: 10 May 2019
- Contract start: 22 March 2019
- Contract end: 21 October 2019
- Stage: awarded
- Procurement category: services
- Notice ID: 0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948-288649
- OCID: ocds-b5fd17-bc82c2bb-f3d3-4896-a9bb-3ecf3474e363

## Description

CYC are looking to appoint a specialist place-based branding agency to change the regional, national and international perception of York\. The agency will build evidence of what the narrative should be by establishing a brand perception baseline, engaging target audiences on what York is and could be, collating the strengths and considerable assets York has and then drawing on this rich insight to develop and test a unifying, authentic, compelling narrative that city partners and residents can champion and support\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0b7d7cdc-0c8a-4bfa-8bfe-20de17c11948-288649)