# \(NU/1433-44\) Senseful AI: The Provision of Business Consultancy to Assist Commercialisation of University Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Contract winner: Adelphi Digital Consulting Group Ltd
- Award value: £30,000
- Tender value: £30,000
- Award date: 1 November 2022
- Published: 25 November 2022
- Contract start: 14 November 2022
- Contract end: 14 May 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 2433a9b5-8940-4d97-9154-4ce9fedc09ef-593476
- OCID: ocds-b5fd17-bd667d06-5cea-4823-83e7-63d7415d6cf0

## Description

As a professional philologist whose research rests at the intersection of linguistics, anthropology, and the cognitive sciences, Dr William Short \(PhD, University of California, Berkeley\) has pioneered the development of an approach to the description of the conceptual systems of historical societies through the close analysis of language and text\. As part of this research, Dr Short developed an innovative search engine technology that enables the identification of relations between concepts within large text corpora, independent of how those concepts happen to be expressed lexically\. Seeing this tool's potential to make searching textual data of all kinds more efficient, more productive, and more rewarding, Dr Short has launched Senseful AI to commercialise the technology for data providers hoping to offer advanced, sophisticated search functionalities to their users\. We are looking for an Executive with the initial brief of the executive will be to: Phase 1 Opportunity validation and business plan creation Review existing business ambitions and options for optimal route to market and generate a viable business plan with realistic funding requirements built on sound market research Phase 2 Spinout approval Work with University of Exeter's technology transfer office and founder academics to develop business case to obtain approval and sign-off for the spin-out company creation Phase 3 Complete necessary stages for being "ready to spin" including company formation relevant legal agreements\. Phase 4 Securing seed investment into the company Achieve investor engagement, commitment and completing a Term Sheet and investment completion, to cover funding required by the business to deliver against the business plan\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2433a9b5-8940-4d97-9154-4ce9fedc09ef-593476)