# BTA 1114- Australia Travel Operator

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Published: 10 March 2019
- Planned start: 9 May 2019
- Planned end: 8 March 2022
- Stage: open_tender
- Procurement category: services
- Notice ID: 21fb7fa2-a703-4e89-819b-2fb7db3c9e83-274902
- OCID: ocds-b5fd17-be4a727e-63ff-4b6f-88c3-58bd67020c55

## Description

VisitBritain is seeking a vertically integrated Australian based travel operator, with extensive reach and a network across Australia and New Zealand of travel agencies and associate agents, to work with on a three-year strategy focussed on developing new Great Britain travel product for their portfolio, distributing that product across various online and offline channels, general marketing and staff education programs\. The partnership will reach into all aspects of both organisation including; transparent information sharing through research and insights, product development, staff training, tactical campaigns, content creation / curation and distribution, ensuring that activity has an impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/21fb7fa2-a703-4e89-819b-2fb7db3c9e83-274902)