BTA1777 - Travmedia subscription and International Media Marketplace (IMM) attendance

International marketplace (IMM) attendance. Travmedia subscription to use Travmedia's UK Platform Alerts to support earned England PR objectives.

Travmedia UK's Platform allows us to reach and connect with a highly targeted network of travel industry media specialists, enabling the team to support England's regions and industry through having access to specific media enquiry alerts from national media covering consumer travel stories. Competition is absent for technical reasons as no other platform is able to provide this tailored service.

Competition is absent for technical reasons as Travmedia UK runs the only major travel media and influencer networking event (IMM) of its size and scale in the UK market, which provides a unique, key annual networking opportunity for VE. It is an opportunity to meet with top tier media to influence the England narrative; build relationships and contacts with regional partners and engage with industry. The individual elements of spend with Travmedia UK are low price but yield high value return on investment against PR objectives.