# Qualitative Insights - General Audiences

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [UK Health Security Agency](/buyers/uk-health-security-agency/contract-awards)
- Contract winner: CM MONITOR TRADING AS BRITAINTHINKS LTD
- Award value: £1,200,000
- Tender value: £1,200,000
- Award date: 6 December 2023
- Published: 18 December 2023
- Contract start: 6 December 2023
- Contract end: 5 December 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 6ba528f6-1e6c-46bc-9602-8effa1654def-707788
- OCID: ocds-b5fd17-c031a7b4-1e31-42a0-af16-bc4f97012db2

## Description

This contract is to facilitate a partnership between UKHSA and a research agency with qualitative expertise; who will be able to recruit at speed a range of different audiences from the general public, conduct and analyse interviews and prepare a clear narrative report\. Additional information: LSRS250 was originally signed with an incorrect max contract value of £1,900,000\.00\. A variation has been execute to amend to the correct max contract value, £1,200,000\.00 which was published in ITT and Capability Assessment\.

## Related contract awards

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- [ROMSEY DELIBERATIVE ENGAGEMENT PROJECT](/contracts/ocds-b5fd17-72f506be-0215-40f4-8ae0-8aecbf342d80): Test Valley Borough Council
- [QU807 - Real-time community listening mental health and Cost-of-Living - AWARD](/contracts/ocds-b5fd17-4ba092a8-c5ce-48f6-b8ce-83000420d8b3): Birmingham City Council
- [DHSC:COMMS: Qualitative Research Marketing, Communications and Policy - Lot 2](/contracts/ocds-b5fd17-2b92cb4d-11a9-4ff8-b786-896c0edfc574): Department of Health and Social care

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6ba528f6-1e6c-46bc-9602-8effa1654def-707788)