# Historic England Employer Brand Project 2020 - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Historic England](/buyers/historic-england/contract-awards)
- Contract winner: BrandPointZero
- Award value: £43,200
- Award date: 14 January 2021
- Published: 30 September 2021
- Contract start: 14 January 2021
- Contract end: 31 March 2021
- Stage: awarded
- Procurement category: services
- Notice ID: a7af8a4a-7207-4f50-86b9-9e9f18a30f82-472724
- OCID: ocds-b5fd17-c1501a59-b7e7-4791-a265-3a1f1f2e5341

## Description

Historic England's Human Resources team would like to review and improve our employer brand to deliver the following keys areas; deliver Talent Value Proposition to attract a more diverse range of applicants to Historic England roles and build on staff engagement through formalising our EVP\. We are recruiting the support of an external consultancy to help us formally build the EVP\. We would expect the successful bidder to deliver the following: o Bring our Employer Brand Proposition to life - we already have a clear idea of what our EVP is and we can share those ideas and the data that sits behind that with the successful organisation, or as part of the tender process, but we need help to articulate this into a brand proposition\. We don't anticipate a large research element will be needed o Review our Careers Webpages with view to Diversity and Inclusion o Create the following assets o Talent Value Proposition - mainly social brand awareness including video content but with an integrated campaign, which includes writing adverts for job board/display , to attract both active and passive candidates\. Again we are focusing on attracting candidates that would not usually see Historic England as an employer of choice\.

## Related contract awards

- [Multi Criteria Decision Analysis Stage 2 - Adaptation of historic buildings and structures to coastal erosion - UID132 - AWARD](/contracts/ocds-b5fd17-6e6f27c0-64b2-4faf-9725-9decd79d0922): Historic England
- [ITT - E-Learning Training Content - UID 240 - AWARD](/contracts/ocds-b5fd17-ebaae7d5-e2ec-432a-8765-1b4f6df250c1): Historic England
- [Knowing the Heritage Sector Phase 4 - catalogue of heritage enterprises in England - UID 148 - AWARD](/contracts/ocds-b5fd17-5628411b-1c8a-4c4e-9ab7-3830e2c7a39c): Historic England

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a7af8a4a-7207-4f50-86b9-9e9f18a30f82-472724)