# Oxford Tourism Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Oxford City Council](/buyers/oxford-city-council/contract-awards)
- Contract winner: Experience Oxfordshire
- Award value: £80,000
- Tender value: £80,000
- Award date: 9 November 2021
- Published: 9 November 2021
- Contract start: 15 November 2021
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 5409fdbd-03b4-4a3f-9663-ecf93098a70a-484176
- OCID: ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884

## Description

Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents\. The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic\. The overall aim is to protect jobs in Oxford city centre\. Oxford's economy is particularly reliant on tourism - the sector generates approximately £780m for local businesses annually - but this has been hit by the Covid-19 pandemic\. The campaign should run between September/October 2021 and March 2022\. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry\. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre\. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed\. The total budget is £80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign \(e\.g\. digital/print advertising spend\)\.

## Related contract awards

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a-484176)