# BTA960 European Airline Partner

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Published: 13 April 2018
- Planned start: 11 May 2018
- Planned end: 11 May 2020
- Stage: open_tender
- Procurement category: services
- Notice ID: a054dd55-48f0-4b71-9edc-5e6395f5a2f0-210839
- OCID: ocds-b5fd17-c2409c36-92d5-4e2b-9ffa-eb7d247fffb0

## Description

VisitBritain is seeking an Airline Partner in European target markets: France, Germany, Spain, Italy and Netherlands to work with, from UK financial year commencing April 2018, through to March 2020 to encourage European consumers to travel to Britain\. The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy\. The airline partner should also have the capability to create and package new British tourism products, based on VisitBritain priorities\. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a054dd55-48f0-4b71-9edc-5e6395f5a2f0-210839)