Contract award record
Media Advertising Services
Notice details
- Published
- Category
- services
- Buyer region
- West Midlands
- Source
- View official notice
Public buyer and contract winner
Award value£300,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
To create a one year marketing partnership with The O2 arena allowing CU London Greenwich access to their unique combination of media and marketing channels. To purchase the usage of specific media and marketing channels owned and operated by The O2 with an agreed usage frequency. The media marketing channels will be physically at the venue and visible to visitors and team members and marketing channels that The O2 use to push out messaging such as database emails, press releases or mobile phone push notifications. CU London Greenwich will provide the content and design for use on these channels. The main objectives of the purchase of the channel usage is to create brand awareness and drive student recruitment into CU London Greenwich.