Provision of Marketing Services (Channel strategy and planning) RM 3796 Lot 3

The 3NL team has a total budget of approximately £100k per annum Including VAT, this is to cover the cost of both marketing and econometrics specialists. At present the 3NL team is setting aside approximately £30-40k per annum including VAT for a marketing specialist support but may increase/decrease this budget dependent on need. The range of activities that a marketing specialist will be utilised for in relation to the Operator's investment proposals will include, but not limited to:

Pre-investment (assessment) support • Assessing the Operator's investment proposals and in particular its marketing strategy, tactical plans and performance metrics / KPI's to provide assurance on these. • Attending meetings with Commission and in some instances meetings with Operator staff to provide expertise and steer (to Commission staff) during discussions in relation to marketing approach and plans.

Post-investment (monitoring) support • Assisting in the development of a 'performance monitoring' dashboard that the Commission can use to measure the impact of the marketing investments. • Providing assurance of investments through the review of the Operator's KPI's and performance monitoring metrics.

The Commission is open to suggestions on other ways to gain assurance during the pre and post assessment phases in relation to the Operator's marketing strategy, plans and performance from external consultants, at both the pre and post assessment phase.