# BTA824 Airline Provider Partnership

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Published: 17 June 2017
- Planned start: 13 July 2017
- Planned end: 12 July 2020
- Stage: open_tender
- Procurement category: services
- Notice ID: ab822008-93d8-4bff-a5af-9dc0c0d00d56-155101
- OCID: ocds-b5fd17-c3bb7c3a-fc65-42be-a9ca-8ec63a13bac4

## Description

VisitBritain is seeking an airline partner to work with during 2017/18 to assist in promoting flight routes into London and regional Britain, developing Great Britain content to promote throughout their channels and general marketing\. The activity will have a 360 degree approach, encompassing everything from research and insights, social media, PR, product distribution through dedicated holiday arm , specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy\.The partner should also have good connections into the travel trade in the key market to extend activity into offline channels\. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ab822008-93d8-4bff-a5af-9dc0c0d00d56-155101)