# \(NU/1589-27\) Chinese Social Media Management

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Newcastle University](/buyers/newcastle-university/contract-awards)
- Contract winner: TONG
- Award value: £102,000
- Tender value: £40,000
- Award date: 22 June 2021
- Published: 28 June 2021
- Contract start: 28 June 2021
- Contract end: 4 July 2022
- Stage: awarded
- Procurement category: services
- Notice ID: c956aeb1-d131-4f8a-8682-51b9d0d4c3d7-446812
- OCID: ocds-b5fd17-c452f673-bd94-4aa2-b3ef-11236f7afb12

## Description

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management • Day-to-day management of Newcastle University's Weibo, WeChat and YouKu accounts - creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support live-streaming chats with staff/students and virtual open days, when required • Input and content recommendations for our student content interns\. • The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity\. • Content production - while most raw content will be supplied by Newcastle University's teams, translation and reformatting will be required and we would expect the appointed agency to complete this\. • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis\. As well as recommendations for improvements • Provide recommendations on content best practice and trends • Provide a named Account Manager • Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University's China Office\. Paid media • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/c956aeb1-d131-4f8a-8682-51b9d0d4c3d7-446812)