Audience Analysis

Description

Re-subscription to Octagon software to enable analysis of RAJAR radio audience data. Octagon allows us to analyse listener behaviour such as average weekly listening hours, average weekly reach to stations and share of listening to particular stations. This data is used to inform our understanding of the radio sector, to ensure that we stay at the forefront of developments in the sector we regulate and analysis is published in radio sector reports such as the Media Nations Report.

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