# Communications call-off qualitative research 2024

> A sourced UK public sector contract award published by Department for Education.

## Key facts

- Buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Supplier: [Thinks Insight & Strategy](/suppliers/thinks-insight-strategy/public-sector-contract-awards)
- Award value: £3,000,000
- Tender value: £3,000,000
- Award date: 23 April 2024
- Published: 21 May 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 301dd2e8-d16e-4814-bcfb-047851c4239c-752796
- OCID: ocds-b5fd17-c7982832-e65c-4b4e-98df-0d846779adf9

## Description

This is a four-year call-off contract for the Department's qualitative market researcher, which was competitively procured through the Crown Commercial Service RM6126 Research and Insights Dynamic Purchasing System \(DPS\)\. The contract represents a re-procurement of the previous service provided by the incumbent\. Our research will yield valuable insights into key audiences, enabling us to shape communication strategies from April 2024 to March 2028\. The contract will allocate funding for projects that utilize various qualitative research methods to inform and evaluate communication campaigns\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/301dd2e8-d16e-4814-bcfb-047851c4239c-752796)