# Digital Analytics

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [The British Broadcasting Corporation \(BBC\)](/buyers/the-british-broadcasting-corporation-bbc/contract-awards)
- Contract winner: AT Internet
- Award value: £1
- Tender value: £1
- Award date: 6 June 2018
- Published: 19 June 2018
- Contract start: 6 June 2018
- Contract end: 30 September 2024
- Stage: awarded
- Procurement category: services
- Notice ID: a8e4e411-5ccb-4360-8b2d-7f933b54e597-222933
- OCID: ocds-b5fd17-cbf82cd4-2acf-468d-a1ca-431faf04c68a

## Description

The BBC runs one of the world's largest and most popular digital portfolios\. It is regularly top 3 in terms of UK visitors, with only Google and Facebook having a consistently larger audience\. It is also the only UK website that is in the world's top 100, testament to the strength of the BBC's brand, its foresight in digital and its strong individual sites and products\. The BBC is continuing to invest and grow its digital capabilities, and will increasingly be using data to help power the audience experience\. Data will be used to generate competitive advantage and will underpin the BBC's success in digital and its traditional channels\. The BBC's digital analytics system is the major source of online behavioral data, data which will increasingly power segments and models, recommendation engines, outbound comms and audience insight\.

## Related contract awards

- [eCase - Case Management System](/contracts/ocds-b5fd17-c3876f19-435e-4912-8a7b-62fd905fa609): The British Broadcasting Corporation \(BBC\)
- [Security Guarding Services](/contracts/ocds-b5fd17-652cf1cd-86e7-4805-8cc9-bc042181e005): The British Broadcasting Corporation \(BBC\)
- [Media Monitoring Services](/contracts/ocds-b5fd17-7abaa6f9-c4bf-4c62-a169-a2a24ce1c4c2): The British Broadcasting Corporation \(BBC\)
- [Web Analytics](/contracts/ocds-b5fd17-1903033a-bd18-46dc-9e00-553b959ededf): The Pensions Regulator
- [Website Analytics](/contracts/ocds-b5fd17-bfa7eacd-7a5d-4056-9acb-04ab18b5596c): DEPARTMENT FOR WORK AND PENSIONS

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a8e4e411-5ccb-4360-8b2d-7f933b54e597-222933)