# GB-London: BTA847 GCC Segmentation Review

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £50,000
- Published: 14 August 2017
- Planned start: 31 August 2017
- Planned end: 30 November 2017
- Stage: open_tender
- Procurement category: services
- Notice ID: ce5a495d-b0b9-43e4-951d-c3d1808a09d2-165646
- OCID: ocds-b5fd17-cccd2a69-1667-4a77-8c3c-ede2cb9e2a57

## Description

Module 1: Conduct quantitative fieldwork in GCC \(UAE and Saudi Arabia used as a proxy for this region\) using a pre-defined 20 minute questionnaire\. Module 2: Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\. Module one Access code N36H7G38RT Module two Access code 498C2758U8

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ce5a495d-b0b9-43e4-951d-c3d1808a09d2-165646)