Contract award record
Behavioural Insights Work - Smoking and Tobacco
Notice details
- Published
- Category
- services
- Buyer region
- East Midlands
- Source
- View official notice
Public buyer and contract winner
Public buyer
Nottingham City Councilawarded to
Contract winner
Bluegrass Research Ltd and Gardiner-RichardsonAward value£75,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
Project Objectives • To develop a good understanding of why people smoke/vape in Nottingham and Nottinghamshire • Provoke a community commitment to a smoke free city and county • To increase awareness in adolescents and parents of the health impact of vaping. • To understand the prevalence and why young people vape in Nottingham and Nottinghamshire • To understand if there are any community variations in smoking behaviour within Nottingham and Nottinghamshire • Develop a clear relatable brand and associated social marketing campaign