# AHDB Social Media requirements

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Supplier: Lux Illuminating Brands
- Award value: £5,000,000
- Tender value: £5,000,000
- Award date: 23 February 2024
- Published: 16 April 2024
- Contract start: 1 April 2024
- Contract end: 31 March 2030
- Stage: awarded
- Procurement category: services
- Notice ID: ee535f3e-1c83-4ad3-a28f-2e0ac8384a41-741305
- OCID: ocds-b5fd17-d30c4d7d-dd8f-4458-bc40-fc75c29528be

## Description

AWARDED CONTRACT - AHDB intend to procure a Contract for a successful Supplier/Agency for the provision of a Social Media partner to deliver its domestic, consumer facing 'always-on' social media activity, to help us creatively achieve our goals, whilst complying with legal obligations\. The budget is variable due to the nature of the work and dependant on campaign activity throughout the duration of the contract\.

## Related contract awards

- [2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot](/contracts/ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea) — AHDB
- [2024-715 Soil sampling & analysis for the Environmental Baselining Pilot](/contracts/ocds-b5fd17-26acc276-9811-4eb5-be8b-5309d430374e) — AHDB
- [2025-760 Strategic PR partner services requirement for AHDB](/contracts/ocds-b5fd17-1c98ed24-2be0-4858-874a-18890c842050) — AHDB
- [2023-686 LIDAR Digital Topographic Scanning of Farms in GB](/contracts/ocds-b5fd17-3a5931b7-5ea7-4fba-98d9-51358b60d896) — AHDB
- [SEN20231-SEN-TAXI-Brooksby Melton College](/contracts/ocds-b5fd17-08326797-d738-447c-9aa6-156a9505a094) — Leicestershire County Council
- [2026-08-07 09:00 - QBE959 Newmarket & Gazeley to Riverwalk School, Bury St Edmunds - AWARD](/contracts/ocds-b5fd17-b8f51468-ddfc-4b13-b56e-af10669ad163) — Suffolk County Council Passenger Transport
- [QHL118 09:00 2026-09-01 Glemsford to WS Training, Haverhill - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-97ec37c1-e8fe-4ab5-a737-0f93dfeabe48) — Suffolk County Council Passenger Transport
- [2025-097 Microsoft Enterprise Agreement & Associated Services](/contracts/ocds-b5fd17-799c2c53-9c0f-44b7-a80c-04573ee782e9) — Ofgem

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ee535f3e-1c83-4ad3-a28f-2e0ac8384a41-741305)